The Healthy and Tasty Recipe Competition targeted, for the first time, the Macedonian Community largely in the Illawarra area, a community which was identified for its incidence and prevalence of diabetes as well as cardiovascular disease and obesity.
In 2008 the NSW Multicultural Health Communication Service (MHCS) was commissioned by the Australian Better Health Initiative (ABHI) to support the Measure Up campaign – the national program aimed to reduce risk factors for chronic diseases like heart disease, type two diabetes and cancer.